What is the biggest challenge facing your business today? Is it not enough customers, lack of repeat business or just not enough time in the day to do everything necessary? Life is full of challenges for small business owners, which is one reason we see so many more Business Coaches helping small business owners than we did just a few years ago.
So why is there more call for Business Coaches now than ever before?
The business world is ultra-competitive. Because businesses and business owners are faced with more challenges, and more opportunities, today than ever before, every company needs to align themselves with quality Business Coaches.
Due to the nature of business today, there is probably more than one challenge in your business you can think of off the top of your head. No matter the situation, it comes down to one important question, what have you done to resolve those challenges your business faces? Have you looked into the field of business coaches to find the one that will work best with you?
The right Business Coaches offer concrete solutions for the problems your business faces, so it is vitally important you find the right coach. Business Coaches who have been trained by ActionCOACH offer your business the greatest advantage over your competition for many reasons.
First of all, Business Coaches from ActionCOACH not only have myriad strategies to focus on all aspects of your business, but they have been trained to understand how to bring balance back to the life of every small business owner.
Whether you’re dealing with a poor company culture, lack of Cashflow, a dwindling customer base or anyone of a number of other issues that plague small businesses every day, there is one way to alleviate your issues and keep your business growing. That answer is to find the best network of business coaches in the world and use them to leverage your business into what you’ve always hoped it would be.
Maybe the most important reason Business Coaches from ActionCOACH are better than the rest is the incredible network of resources available. ActionCOACH has Business Coaches all over the world, helping thousands of business every month.
Because of this network of Business Coaches, there is always somewhere to turn if your challenges simply won’t go away with the usual coaching programs. ActionCOACH Business Coaches have resources that other business coaches can only dream of. That is why these Business Coaches provide the best in service, systems and strategies in 32 countries throughout the world.
If you’re looking for any sort of tips, strategies and tools that have to do with business coaching or business help, ActionCOACH is the place to look.
In the spirit of giving thanks, we thought we’d share some heartwarming testimonials.
At ActionCOACH, we pride ourselves on the fact that we’re not business consultants — we’re business coaches. We’re not hired to fix things and leave, but we’re hired to coach, mentor, advise clients and be a sounding board for all questions and concerns. All problems are tackled together. Business coaching is NOT the same as business consulting!
Listen to hear what these ActionCOACH clients are thankful for, and how ActionCOACH helped their businesses!
Business coaching is no longer a luxury, it’s a necessity and Bob Grace, the CEO of Grace Tax Advisory Group, knows it. In this video Bob talks about how his ActionCOACH business coach, Heather Christie, and her team has helped his business. By delivering what is important through increased focus and efficient time management thanks to the implementation of systems and strategies, Bob has seen first-hand just how important coaching is for any business these days and you can see how in this testimonial.
Pssst….want to know a secret? Better yet, 7 secrets?
We’re about to let you in on 7 business tips that business coaches tell their clients when they ask questions about marketing. Marketing is something that’s vital to business, and most clients want to know how they can improve their marketing strategies.
These tips are exactly what a business coach would tell you in a business coaching session…so if you’re interested in learning more, perhaps you should consider contacting ActionCOACH.
Step #1. Marketing’s an Investment not an Expense …
Whenever you place an advertisement, send out a sales letter, or do any piece of marketing you have to make sure your investment pays off. From this day forth you’ll never sell to another new customer again. You’ll BUY new customers, and your marketing budget is how much you’re paying for them …
Before you run any marketing campaign, do a break even analysis and work out how many sales you need to make a profit …
Step #2. Test and Measure Everything …
Test which ads are working, test which headlines work better and you’ll quickly become a marketing genius. In fact, instead of writing just one ad, write 7 or 8 and place every one, find out which one works the best, and keep on running it.
Measuring your results is simple … Just ask each and every customer the question, “Can I just ask, how did you find out about us?” And, keep a tally. At the end of the day you’ll know exactly how many sales you got from each marketing approach.
Step #3. Target … Offer … Copy …
The 3 most important aspects of every marketing campaign … Scoring just 1/10 in an importance rating is the copy, or words you use. It’s still in the top 3 but what you write won’t have much effect unless you get your offer right. It scores 5/10. Simply put, you’ll find it hard selling people something they just don’t want.
Scoring a massive 10/10 is your target market … If your marketing isn’t working, the first thing you need to examine is who you’re trying to sell to. Where is your ad placed, who have you sent your direct mail to and so on …
Step #4. You’ve got to Increase Your Conversion Rate …
Most business people believe they’re selling to about 6 or 7 out of every 10 leads they get … The truth is that when most people test and measure we find it’s more like 2 or 3 out of 10. That’s only 20 or 30%. If you could just sell to another 1 in 10 you’ve added another 30 of 40% to your turnover …
Step #5. Guarantee your Sales and find your Uniqueness …
If you don’t promote a written guarantee your customers are at risk when they buy from you. Remove their risk, and increase your sales by promoting your guarantee.
Also be sure to position yourself uniquely in the market place. If you do everything the same way everybody else does, you’ll have to compete on price. And, that’s like being a wood duck in hunting season …
Step #6. You have to get your customer back …
The reason why most people’s marketing doesn’t make money is that they don’t ask their past customers back. You have to keep a database of past customers, and you have to communicate with them at least every 90 days … Ask them to buy another time and a percentage will. These people are your best target market …
Step #7. Write better headlines for your marketing pieces …
Your headline is 80% of the success of your ad. Put the word YOU in it, focus on your customers, and most importantly, use something other than your company name …
Putting together the “dream team” for your business can be as easy as taking action rather than “information approach”. With a plethora of training options open to employers, it can often be puzzling when trying to find the strategies that are going to achieve results. This is just another benefit to business coaching — a business coach can offer a new perspective on your business and offer tips you might not have thought of, like focusing on your team as a business owner.
There is one basic rule to apply when considering your next team building exercise. “Dream teams” are not built through information or training alone. Seminars, competency training, reading books and watching videos are all helpful strategies but as the age old adage goes “action speaks louder than words”. Being able to perform tasks during training is not the same as applying them on a day to day basis. Just as information does not automatically change behaviours. For example, we read about the dangers of smoking but many people still engage in this behaviour.
Environment is one of the key factors in influencing your team’s success. People base their behaviour on their beliefs about themselves and their environment. Can they have a positive impact on their environment? Does this environment support positive behaviour? Team members should feel that they have the capability to contribute in their environment. This means giving them the right equipment and environment to be effective is essential. It also helps if they feel safe to contribute their opinion and feedback in a supportive environment. But how do you find this out? You simply have to ask. Ask your team if they think there are factors in their environment which could be improved to help them be more efficient, productive or happy. Perhaps they may prefer music as they work, better light, or flexible hours. Many organisations have realised the importance of employee satisfaction on the bottom line. Workplaces now can include facilities such as childcare or the benefits of ergonomically designed work stations.
Beliefs are the key motivators in peoples’ behaviour. However, changing your team members beliefs is not an easy or swift task. Recruiting the right people through personality instruments and team interviews can be one strategy but understanding their beliefs can be important in identifying other strategies. Common beliefs limiting team performance include:
Feedback “I have some constructive feedback but expressing it may cause a confrontation – best to keep it to myself”
Delegation “The only way to get the job done properly is to do it myself”
Sales “Real salespeople are dishonest, pushy and arrogant”
Changing beliefs such as these can be a daunting challenge. Team leaders need to facilitate change by designing flexible experiences for people in organisations to learn that “maybe there is a different way to look at this”. Experiential learning such as climbing trees and playing games aren’t just used because they are fun and help build relationships but because they work. Multiple and varied experiences must be used to inspire new ways of seeing and thinking about things. Reframing opens the mind to new beliefs and behaviour.
Information and ideas are not enough they need to be engrained in day to day activity. You need to look at training options and ask what beliefs in this organisation may hamper or aid in achieving the desired outcome? How can our work environment be changed to support flexibility and greater productivity or what experiences will help foster changes in belief and behaviours? Team building is not an exact science but a cast of finding the best strategies available to bring out the potential in your team.
Can Business Coaching provide leadership to your career and your business?
For executives who want to take their career to the next level, Business Coaching can get you there.
Not only can Business Coaching increase the impact and effectiveness of your career, Business Coaching can accelerate your company’s growth and implement programs that result in exceptional ROI.
Not only will an effective Business Coaching program offer additional insight and add a new perspective to your career and company, good Business Coaching will guide your productivity by linking performance to key metrics on a daily, weekly, monthly and quarterly basis.
Because ActionCOACH is the world’s number one business coaching firm, with more than 1,000 offices in 26 countries. That means you not only have access to your Business Coach, but you also have the ability to leverage best practices and programs from ActionCOACH’s exclusive reservoir of more than 328 proven and systemized business building strategies and tactics.
Appointing ActionCOACH as your Business Coach will help you in a number of ways.
A Business Coach can “see the forest for the trees” …
A Business Coach will hold you accountable …
A Business Coach will question the “status quo” to help you make better decisions …
A Business Coach will tell it like it is …
A Business Coach will give you pointers …
A Business Coach will listen …
Your ActionCOACH Business Coach will be a resource you will rely on time and again to help you build your business.
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